We are in 2017, and today our social media accounts decide how cool we are. Not only youngsters but also middle age people compare others by their social media presence.
For many people, Number of friends on Facebook, the number of followers on Instagram and Twitter matter a lot. Well, to some extent it matters if you have a business running on these platforms.
In this wannabe cool competition, many people buy followers for their Instagram and Twitter. Many services are available on the internet, who sells millions of followers.
But, let me tell you one thing, that’s not at all cool. All these followers are fake accounts. They are ghost followers, not going to like-comment or make any engagement with you. And if you have a business, trust me these followers will not be going to help you with that.
Buying followers is the biggest mistake you can do.
Are you confused, how your friends got thousands of followers? Do you think they have bought it? Here are few ways to tell if someone has bought their Instagram and Twitter followers.
5 Ways to Spot Fake Followers on Instagram and Twitter
1. Instant Spike in Followers:
Unless a person is turned super star overnight. An immediate spike in some followers on Instagram or Twitter is next to impossible. It means someone is buying followers.
You don’t need to be a celebrity to have thousands of followers. Quality posts on Instagram and Twitter can grow your followers. It’s not that hard. But, growing followers naturally takes time. It takes months to achieve that four digit follower count.
A sudden spike in followers in few days is only possible when you buy followers. So, from next time if you see your friend’s following count is increased from 1k to 20k in 2 days, you know something is cooking!
2. Very Low Engagement:
This is the best way to know if someone has bought their followers. Thousands of followers and very low post engagement is proof that he/she has bought followers.
Well, not every follower is going to like and comment on a post. But having 25k followers with only 100-200 likes and 3-4 or may be not even a single comment is impractical. Engagement rate on post should be at least 10%-20%.
You can calculate engagement rate by (Total No. of Engagement on a post/ Total No. of followers). If engagement rate of each post is very low. Then chances are he/she has bought followers.
3. Fake Comment Pattern:
These days on the internet, services are available where they sell likes and comments too. Now, you can’t judge if followers are fake or not. People can by Instagram and Twitter followers and likes too.
Every post will have good engagement rate, even if they have bought it. But, you can identify fake followers by comment pattern on the post.
When someone buys comments, all the comments on the post have a particular pattern. People who sell comments, they use a program code to comment on a post by different fake accounts. They don’t see or read the post. They use a program code, with predefined comments in it.
So if you observe this kind of comments on a post. You can easily identify the difference between a real comment and a robotic comment.
4. Ghost Followers:
Another good technique to know if someone has bought their followers or not is by identifying Ghost accounts. Ghost or dead accounts are the accounts which don’t have profile pictures. They have 1 or 0 posts, a lot of following and very fewer followers.
Ghost accounts are mostly created by fake followers selling services.
You can identify them by checking followers list or likes list. If you find out a lot of ghost accounts, then that person has bought followers. But remember, ghost follower count should be high because these accounts follow random accounts too.
5. Fake Instagram and Twitter Followers Audit:
There are no. of online tools available on the internet, which can spot fake accounts. Just go to google and type “Fake followers check”. You’ll get many results with free online tools.
Well, here I’m not recommending any particular tool. I’ve never used any, so I don’t know how accurate they work. But, you can try it, if you want to. Do leave a comment, when you’ll use one.
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