Many marketers consider negative comments on social media as a barrier in social media marketing. But the truth is Negative Comments comes with a best opportunity to increase brand value.
Let’s discuss it in details.
The best way to measure social media progress is engagement ratio with the audience. The likes and comments over a post show the social media engagement.
If you’ve thousands of followers, but your engagement ratio is very poor. Accept it or not, but your business is not progressing.
Another thought comes when we talk about post engagement is Negative Comments.
Before moving further, it’s important to know which comments considered as negative comments.
What is a Negative Comment?
When we share a post on social media – a product or service, brand awareness, information for an audience, facts and figures from industry, and other stuff related to our business and audience. Followers see the post and show their reactions through likes-comments on the post.
Comments are the fundamental part of social media marketing. A bunch of comments describe your brand value, the trust of an audience and it also helps in breaking the algorithms. As you know, Facebook, Twitter, Instagram and many others work on an algorithm.
Obviously, I’m not going to discuss it; will talk about it in another blog. But for now, let me tell you, comments are one of the factors, which is considered in an algorithm.
The more comments you’ve on your post, more audience can view your post.
But, having a bunch of negative comments on social media post, is it good?
Well, obviously it is not. It shows your business audience is not happy or have some issues.
It’s not necessary that audience is only going to appreciate your work. Sometimes, you’ve to face negative side of the audience too.
Comments in which audience complain about your product or service, show disagreement on your post, make fun of your brand and all other rude things are the negative comments examples.
In this case, rather looking at the negative part, you should look the positive part of it. In reality, it’s the best opportunity for you to grow your social media engagement as well as brand value.
Grab that opportunity in Negative comments,
When someone comment with complaints about your business, it lowers the brand reputation. Other audience who read those comments also starts to think negative about your business.
In this case, most marketers believe in deleting those comments or avoid them. Because for them, criticism is part of every business.
Yes! I agree with them; criticism is the most important part. But, instead of ignoring those comments, they should use them to increase brand value.
in simple words, Respond to Negative comments.
How to respond to negative comments on social media:
If someone is complaining about anything, try to solve it. Look into the matter. Ask them to contact your team. Instruct how they can solve their problem or guide them how they can use your customer service.
Assuring that their problem will be solved and this won’t happen in future.
A comment which is making fun of your brand, don’t argue with them. Be sarcastic and comment back on it. It’s better to be a part of any joke. It won’t affect your brand reputation.
Whenever you reply to any negative comment, that comment increase your brand value instead of decreasing.
Your responses solve the other audience queries and change their thought. Also, it shows that you respect their opinions and you’re serious about your business.
Respect your audience opinion and respond to them. Don’t ignore negative comments. Audience engagement is everything in social media marketing.
Use this opportunity to increase your brand value.