Today marketers know the power of social media, and there are many success stories too. But still, some businesses are lagging in setting their foots on social media marketing.
They don’t know the roots of social media.
Let’s understand the basics to encounter the social media marketing (SMM) deeply.
In past few years, you might have heard this term social media very often. You might have been using it. But are you still confused, what exactly this social media is? Or may be you have partial knowledge about it.
So, the first question comes what social media is?
On the internet, social media has many defined and undefined definitions. When I asked Google, I got this definition from Oxford “websites and applications that enable users to create and share content or to participate in social networking.”
In simple words, social media are the websites and applications, which helps the user in connecting and communicating with others and sharing any information in the form of text, images, and videos.
We post, tweet, comment, like, share; talk to other users. All this is part of social media.
According to Margaret Rouse, websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media.
Social Media vs. Social Networking
If you think social media and social networking is the same, then you are wrong. Yes! They both are associated with each other but in different terms.
Let me help you with that,
For instance, on the internet you get to connect with other people by adding, following and communicating with them. This is called social networking.
You have used different websites and applications for doing social networking. But you might have noticed, many of this social networking sites also enable users to share their data with others.
On the social networking sites, you connect and communicate with others whereas on social media platforms you also publish and share your content. This communication and publishing together referred as social media.
You interact with other users and form a network. This socialization over a website or application is social networking. Also, you publish and share content on this sites and applications.
That means social networking is a part of social media.
Let’s take an example of social media site Facebook.
We use it in our everyday life. So what is Facebook? Is it social media platform or social network platform?
Earlier in 2004 Facebook was introduced, people used to connect each other by sending-accepting friend requests and communicating through the chat box.
As the world changed, Facebook also came out with new changes. Where people have the liberty to share their daily activities by sharing photos, videos, locations.
Now Facebook is used not only for networking but also for expanding business through pages, creating events and promotional activities.
Hence, over the years Facebook has transformed from a social networking site to social media.
I hope, now you are clear with the difference between social media sites and social networking sites.
Social Media Websites and Applications
It’s 2017, and it’s important to have your business presence on the internet.
Many new social media sites and applications created till date. Only some of them stood the test of time and became more popular among people.
These sites and applications are recognized worldwide as a brand and help in making a Striking presence on the internet.
There are thousands of social media sites and applications with more than 100 million registered users on it (source: Wikipedia).
People like to spend their free time on social media. As you can understand it’s a huge market place to sell your business.
Am I right?
To start building your business on social media, you need your business to be on these platforms. Before we continue, you should understand that every business has the different target audience. And it has to use a different strategy.
But for now, here is the list of top social media platforms from which you can start off.
Facebook has become best social media platform for networking as well as business. It has more than 1.94 billion active users. It has become the best market place to let you buy and sell products and services.
You have a big budget business or a small startup; it doesn’t matter. You should use Facebook for your business. The best way to grow your business is by creating a Facebook business page.
YouTube is the second largest search engine. Maximum consumers watch YouTube videos related to a product or service before buying it. It’s better to give them a positive impression about your brand before your competitor grabs the opportunity.
Also, a video is one of the most accomplished and productive digital marketing tools out there. By 2018, video will take up 79% of consumer internet traffic.
The king of B2B marketing. LinkedIn is best in generating B2B leads. That’s the reason it’s the first choice of every B2B business and marketer.
Give priority to LinkedIn marketing in B2B marketing. Not only for B2B, but also for B2C it’s an excellent platform approach.
Twitter is used to grow your business, traffic, and sales.
This platform is highly used to make announcements and promote events, campaigns, and other activities. Twitter help brands and businesses to reach and make relation with the audience.
Twitter can build the long-term relationships with the customer.
Instagram has 400 million daily active users. Quality posts and well engagement with followers can grow brand value like crazy. Engagement with followers builds trust and character for business.
Now, Instagram shows paid ads on the news feed as well as on Instagram stories. Targeting your audience with sponsored ads is easy. Small businesses sell their product and services directly from Instagram.
Well, People often get questions like,
Why Should I Use Social Media for Business?
If you don’t consider social media as a part of your marketing campaign, then it’s right time you should start using social media for marketing.
There are many benefits of social media on an individual basis. Apart from that, social media marketing is the best and most cost effective marketing strategy currently present on the internet. It helps a lot in achieving your business goals.
Nowadays many businesses rely on social media for generating revenue by establishing their presence.
Now people don’t just use social media for entertainment, but also social media used for deciding whether to buy a product or not.
The number of followers and engagement determines the brand value of your business. Many companies are paying a handsome amount to hire social media experts and agencies to handle all their brand presence on social media. Paid tools are used to analyze the brand engagement. Maximum companies have already taken SMM seriously.
With this social media advantages, it also helps to keep your business up to date with current industry trends.
Social media has become one of the essential need in the business world.
Which Markets are Ideal for SMM?
The simple answer is, no matter if you have a big budget business or a small start up company; every business should use SMM.
Whether you’re a B2B (Business to Business) or B2C (Business to Customer), you must have your business presence on social media.
Industries like entertainment, real estate, human resources, manufacturing, retail, technology, education, restaurant, fashion and many others. All industries are using the power of social media. And all they are getting incredible results.
Is it Secure?
Yes! Social media is safe for business.
Social sites use best security mechanism and strategies, to protect users from attackers, viruses and many other threats. Even they provide instructions and hints to users on Do’s and Don’ts to keep their data secure.
Even the internet laws are strict about content stealing and publication.
On another side, it’s user’s responsibility to follow security instructions suggested by particular sites. If the user will not follow safety guidelines and keeps their personal data public, it might lead to misuse of the information.
After understanding the basics of social media for business, we can conclude that, if marketers use social media marketing strategy with the correct approach, any business can grow. It’s one of the most cost effective marketing strategies for all businesses. Now, we know the importance of social media in business.
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