It is 2018, and every single business needs a social media support to maintain their brand image and grow their business.
This need has brought a huge demand for social media marketers.
The best thing is you can have several career opportunities as a social media marketer. Let’s find them out,
A few years back social media boom the world. Today, ⅓ of the world’s population is on social media.
This trend came up with many exciting professions.
And social media marketing is one of them.
So, these are the career choices you can have in the field of social media marketing.
Six career opportunities as a social media marketer:
The first and easiest thing is you can work with a company.
What kind of company? Well, any damn company.
As I have mentioned earlier, every business needs social media support.
A small startup, an SME(small and medium-sized enterprises), or a big company everyone has a social media team.
Size of the team depends on workload, budget, and background of the company.
Some companies have their social media marketing team, some hire social media agencies, SME prefers to hire a social media manager or consultant, and some prefer to have a freelancer to handle their social media presence.
But, everyone needs one, a single person or a whole team.
Because of this massive demand in the market, social media career is the most preferred career.
You can start as a social media executive(or intern), and with your experience plus skills, you can be a social media manager.
Nowadays, you can find an Internet connection anywhere- cafes, railway stations, shopping malls and also, thanks to Reliance Jio; you can keep wifi in your pocket.
This development has brought the chance of working from home or remote location.
Image credit Business Insider
Working as a freelancer is another excellent opportunity.
A freelancer is self-employed and hired to work for different companies on particular assignments.
A freelancer can work from company workspace or a remote location.
Every company or business needs social media support, but not every business can afford to hire a person or a team.
So, they prefer a freelancer.
Freelancers get paid on a contract basis or hourly work; Contract of weeks, months, or completion of a particular task.
The only thing you need to have to work as a freelancer is relevant skills.
There are many sites which help to connect freelancers and clients.
Upwork, Worknhire, Freelancer, Peopleperhour, iFreelance are some of the most popular websites for freelancers.
Instead of working for an organization which provides social media services to other companies, start your agency.
If you have that entrepreneurial spirit but don’t have an idea to start; it can be an excellent idea for you.
You can start small. A team of 2-4 people with a little workspace and an internet connection is good to go.
The best thing about this internet world is, you don’t need a physical place to start your business.
Your website is your storefront.
Having an office is not a small thing. You need to pay a high rent and maintenance cost is also super high.
But, you can start your agency without buying a physical office; Website will be your virtual office.
These days agencies get all their work from the website. Isn’t it awesome?
I know what you’re thinking right now, “but Hardik what about the team? Where they will sit and work?”
Then listen carefully, “even your team can work virtually.”
As I said, you need a laptop and an Internet connection. Your team can work from their preferred location.
Applications like Zoom, GoToMeeting, Join.Me, ReadyTalk, OnStream Meetings, and many others are available to discuss work with your team, co-workers.
You can have all your meetings on video conference call.
If you are not comfortable with this but still don’t want to spend money on office rent; co-working space is available in almost every major cities in India.
Pay rent only for your workspace.
Many coworking space providers charge around 5k-7k INR and provide a work desk, chair, unlimited high-speed internet, and chai-coffee (tea and coffee) too.
Photo by Alex Kotliarskyi
They also offer a separate board meeting room when needed.
An opportunity to start your own social media agency.
I accept, starting an agency is not impossible anymore, but it needs investment, a team, legal procedures, and many more.
You have to learn many other business skills along with social media skills.
But, you can start off as I’ve started; By providing consultancy services.
I provide online consultancy services to startups and SME.
I have excellent social media marketing skills, and I use those skills to help businesses to grow their online presence, customer reach, online reputation, and revenue.
Many businesses have social media team, but they’re new to this industry, or sometimes their plans don’t work out.
So, at that time a professional consultant can help them to improve their marketing strategy or can make a new plan for them.
As a consultant, you can work from a remote location and provide consultancy.
For example, I work from home. I do meetings with clients on video or phone calls.
First I understand my client’s current situation and do social media audit.
Then I make a strategy for them and help them to implement that strategy successfully.
So, it is effortless to start as a consultant.
Another, career opportunity is providing social media marketing training.
I recommend going with this option once you have experience in this industry.
Many people are heading towards social media career, and this is a good sign for social media training services or schools.
You can offer social media marketing courses online and offline. Both work very well.
Start your coaching classes. You can do this by renting a classroom, or you can tie up with an existing training school who provide any other courses.
You can do this online too.
Online training in the form of webinars, one on one training, email course, video training or you can sell e-books.
If you’re not at all into starting something of your own, you can directly apply for a job at any training schools.
#6 Grow Startup:
If you have learned social media skills, it does not mean you only have to use them for other businesses.
Photo by Štefan Štefančík
If you are passionate about entrepreneurship, and working on a startup or already have an existing business, you can use social media marketing tactics to grow your business.
Your business also one of them, who need social media support.
Instead of paying money to hire a professional, you can be a social media expert.
It is 2018, and it’s the perfect time to get into social media marketing.
Social media marketing is an excellent career choice. It is a hugely demanding and the fun career option.
You can have tons of choices as a social media marketer.
You can work as a freelancer, start an agency, work for a big company, provide consultancy or training, or even use these skills to grow your own business.
Also, if you want to work from a corporate office, home, or a remote location is your choice. You just need a laptop, an internet connection, and your skills.
The ball will be in your court.
Now, it’s your time to take actions. Also, If you find this information useful, do share this with your family and friends on Facebook.