Many small businesses prefer outsourcing their social media work. And because of this social media consultancy is an excellent career choice.
But, if you’re one of them, who’s chosen this because you think working as a consultant will give you that luxuries lifestyle, lots of money, and freedom to work while traveling. Then my friend, please stop your imagination right now.
I believe that you can live a being your boss kind of lifestyle, but it takes time and pure hard work. So, if you’re hoping for such luxurious lifestyle, then you’ve to be patient enough to wait and work hard.
When you’re just starting out, you’ll face many challenges. Let’s discuss some of the common challenges which social media consultant have to face.
Six Most Common Challenges Every Social Media Consultant Face:
#1 No Client, No Work:
To get the clients, you need to show your expertise, your experience. To gain the experience you need clients.
For a person with 10-15 years of experience may not face this problem, because they have the ton of experience to show their expertise. Also, most of the time they have contacts in the industry.
It is hard to find work when you’ve just started out. But, you only have to face it until you find your first client. Once, you pitched your first client you’ll get an initial boost to pitch second and then the third client.
If you’ve already started your consultancy services, and facing this problem; Don’t worry! Almost everyone has gone or going through this phase.
GIF by College Humor
#2 Too Much Work:
You will find this crazy, but that’s the truth. Too much work is also a big problem. Once you started getting work, it’s important to understand when to stop.
At initial days when you start to get clients, you forget that you not only have to pitch them but also have to work for them. With low resources and low management skills, consultant ends up with providing low-quality work, and they lose their clients.
Sometimes, experienced consultant faces this problem because they don’t know how to say No to clients.
So, keep yourself out of this problem, always make a schedule and maintain your calendar. If you don’t have white space in your calendar, then don’t pitch or accept any client.
It is better to say No, than providing low quality work.
#3 Motivation To Keep Moving Forward:
When you’re getting clients, you’re making money, and you’ve relaxed work hours; you really don’t have to hunt for motivation.
But, it’s hard to keep yourself motivated to keep moving forward when things aren’t working.
There is a famous quote, “When you feel like quitting, remember why you started.” At the beginning I told you, you need to have patience and have to work hard to achieve that dream life.
So, to solve this problem, keep your self-busy in personal branding. Personal branding is a continues process. You can’t just work for two weeks on own brand and then think it will remain same.
Personal branding helps you showcase your authority in your industry. It will also help you to get some quality work, which will also solve this problem.
Other than that, listen to motivational podcasts and audiobooks, or read books to keep yourself motivated.
#4 No Restriction:
Most of the people choose this field to escape the restriction part. Restriction of boss, office timing, office ethics but the truth is sometimes these restrictions keep you working.
When you’re your boss, there is no one to stop you. But this freedom can turn into low productivity and no respect to deadlines. You have to mark a line when you’re the boss.
Now, restrictions don’t mean you need to work on same time every day, or you need to sit at the same desk every day or something like that. Restrictions intend to make a schedule for work and working according to plan. Don’t push work for tomorrow, just because you want to watch a new web series or want to hang out with friends.
Add everything you want to do on your schedule and follow it. Keep some free time to enjoy.
A work plan will help you to keep your deadlines secure and help you to keep everything sorted.
#5 Life Balance:
It is essential to keep your personal and professional life separate.
When you’re starting off chances are you may have to work from home or cafes. When you work from home, it’s difficult to keep yourself in working mode just as you work at any office.
There is a comfort zone when you’re at home. Your family, friends, kids will be there to disturb you, and you can’t don’t anything to it.
This problem is very common for mothers; they have to take care of their kids, house, and work.
In this situation, you’ve to talk to your family; It’s important to let your family know that you’re working same as people work at offices. Tell them not to disturb you during your working hours. And you’ve to take this seriously if you are planning for a long way as a social media consultant.
#6 Documentation And Legal Work:
When you’re new, you can’t afford to keep a person or team to handle all legal work. So, you need to manage all the legal mess on your own.
Client’s contract, firm’s registration, taxes, and every other legal documentation or work. Well, it’s not that difficult as it seems. It is irritating sometimes, but not difficult.
Make sure you don’t avoid this problem. It is crucial to always work according to law.
These were the six problems you’ve to face when you starting with your social media consultant career. So, when you encounter these challenges don’t freak out; these are very common obstacles which everyone has to face.
Jump over the hurdles, because at the end you’ve to achieve your dream lifestyle.
Do you face the similar challenges? Or you encounter any other difficulty? Let me know in the comment section.