Your target audience on Instagram only takes few seconds to decide, whether to follow you or not. After the quality of your posts, the second most important thing which increases your follower’s counts is your Instagram bio.
That bio column convinces your audience to follow you on Instagram. So, it’s important to write a good Instagram bio.
If you’ve just started with Instagram, you may not have the bunch of posts to impress your targeted audience. In this scenario, a creative Instagram bio can help you.
Here, are the tips to write a good Instagram bio.
I’ve studied some of best Instagram bios and got these ideas to write a good bio. Most of them are influencers; they perfectly know how to convert visitors into followers.
Well, there is no fixed parameters to decide a good bio and wrong bio. Also, nothing is perfect, but following things will help you to write a next to perfect Instagram bio.
4 Tips to write a good Instagram Bio
#1. Keep it short, and straightforward:
Writing a good Instagram bio doesn’t mean writing an article. I know you want to impress your audience. They should be aware how awesome you’re and your business. But, writing a lengthy bio is not the solution.
Remember, Keep it short and straightforward.
Your audience is on Instagram to enjoy visual pleasure. So, try to keep it visually appealing.
Write your aim and goals in one single line. Try to act smart and write something short but on point message.
Your audience should get your whole purpose of business in just one short message.
Your company history, what exactly your business offer, and why you’re better than the others everything should be straightforward in your bio.
#2. Create Curiosity:
“The public have an insatiable curiosity to know everything, except what is worth knowing.”― Oscar Wilde .
Curiosity is an element which let people keep doing the things. Like, right now you’ve curiosity that what it will be in tip #2 Create curiosity.
Creating curiosity is nothing but creating an interest for your audience.
Leaving a message or a question in the bio that will let your audience wonder, what you or your business is upto?
Trust me! The more curiosity you create, more people will follow you. Well, obviously it’s not easy to create curiosity, but at the end, you’ve to do something to write a good Instagram bio.
#3. Use Call to action:
Many Instagram marketers succeed in building a complete Instagram bio. But, one thing they miss to mention is Call to Action.
The best method to increase your followers is Call to Action.
Well, Call to Action is an instruction to the audience designed to provoke an immediate response. In simple words, have you read these lines on any marketing ads “call now, find out more or shop now”? These are all called Call to Action.
Using Call to Action in Instagram bio will increase your followers.
It’s best for every type of Instagram bio.
For instance, If you have a restaurant business. You can use Call to Action like, “Call now to book a table or call now to place an order.” If you have coaching classes, you can write “Email for inquiries.” Or you have a clothing shop; you can direct sell products. Write “DM to products details.”
If you’re a blogger like me, you can tell your audience to check your latest blog by using the following link.
If you follow Social Dong on Instagram, you may have noticed; I’ve used some call to action like “Follow for more SMM tips” and “New Blog | Click here.”
Guide your audience to do something. It’s better to ask them because that’s why you’re on Instagram. So, never forget to add Call to Action in Instagram Bio
#4. Try emoji:
Do you like emojis?
Stupid question. Who doesn’t like emojis?
Everyone likes emojis. A emoji can make any text hundreds time more attractive.
Using appropriate emojis with appropriate amount can only make your text interesting. Don’t use too much and irrelevant emojis in the Instagram bio.
Don’t use the same bio on all social platforms:
The mistake most people make is they use the same bio on every social media platform.
I know, your business profile is going to remain same. But, when you’re using different social channels to represent your brand. Make sure to write your bio according to your platform.
Every social platform has different audience behavior. And you should understand that behavior to attract more audience.
So, be different from the rest. Use your imagination, create some good bios.
Having a good Instagram bio not only beneficial for your Instagram marketing but also it will help your business grow crazy.
Use this opportunity and try to write a perfect Instagram bio.
Here, are 4 tips to write a good Instagram bio:
1. Keep it short, and straightforward
2. Create curiosity
3. Use Call to Action
4. Try Emoji
Now it’s your turn to act and write a good Instagram bio for your business.